The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination?

Fittingly, since September will be Hispanic Heritage Celebration Month, the 2021 World Heritage Festival will take place at the end of the month.

In a world where emails ding every five minutes, send your customers a message the old fashioned way—using direct mail, A.K.A. snail mail.

Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool.

How will your business use personas to reach customers? From marketing to communications and test groups, there are so many ways persona groups come in handy.

In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths.

The ARTfactory, City of Manassas, Micron Technology Foundation and the Harris Pavilion have joined forces to present four free concerts during the summer in their SummerSounds Concert Series.

Now that mandates are being lifted and life as we once knew it is slowly coming back into view, it’s time to adapt to a new way of making connections and networking.

Your customers are just like you. We’re all human, so follow the golden rule, and treat your customers the way you would like to be treated as a customer.

How will you help beat the heat and provide some marketing relief? It’s time to get creative as summertime rolls around and brand your business in the community.