High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

Welcome to our website!

To get help on your next project or to place an order, enter our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section. We hope you enjoy your visit to our site. If there is anything we can do to further improve your experience, please let us know. We are always looking for ways to better serve our customers.

At Minuteman Press, we recognize the contributions of all of our veterans.  We offer a 10 percent discount to all active duty military personnel with a military ID, as well as any veteran.  Also, for any military personnel returning to the civilian workforce, we will provide 50 free copies of their resume.

Thank you for your service.

Humanizing and Personalizing Your Brand

Humanizing and Personalizing Your Brand

Can we be honest here? Consumers do not trust your brand. Their natural inclination is not toward trust; it’s toward doubt, uncertainty and skepticism. In the age of faceless companies, massive scandals and overbearing advertisements, customers feel less trusting than ever. This means any message your brand sends to customers is met with immediate scrutiny.

So, what do you do? If customers automatically distrust a brand, how do you move past the instant response and get to the good stuff—the point when they actually listen to your pitch? The solution is simple: humanization. Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand. Here’s how.

Develop a persona.
The first step to humanizing a brand is to imagine it as an actual human. Visualize the brand as a fictional character, with a human voice, a personality and even a backstory. Who is this person? What is their name? How do they dress? What’s their favorite food? Questions like these will help you develop a genuine personality for the brand, so you recognize how it would interact with customers as a human.

Show real people.
Then, personalize the brand by showing the real people behind it. When customers see the business as merely a logo, they don’t feel connected to it. However, put your team members in the spotlight, and suddenly customers have a real person they can identify with. Share team member info on the website, host an employee of the month and even do “behind the scenes” takes on social media to put team members on the main stage.

Be transparent.
There’s just something refreshing about genuine, honest content on the Internet. Humanize the brand by opening up with it. Be transparent. Jeff Jahn, CEO of DynamiX says, “Make your secret sauce the thing you share the most because it is always what you are most passionate about.” Be transparent in how the brand communicates, what it communicates about and how it communicates with customers.

Tell a story.
Everyone loves a good story, including your customers. Storytelling is one of the most personal, human connections we have, so draw customers into the brand by sharing stories with them. For example, instead of simply saying when the business was founded on your website, tell a story about why the business was founded. What’s the passion behind the brand? Tell stories like these, and customers will feel more connected.

Share user content.
When in doubt, personalize the brand by sharing user-generated content. This humanizes the brand in two ways: (1) it flatters the user who has their content featured on your website or social media; (2) it shows other customers that you have great relationships with their peers. Ask current customers for user-generated content through email marketing, branded materials or social media, in order to humanize the brand.

Appreciate customers.
Ultimately, draw customers into a personal, human brand by appreciating them from the very beginning. Let your customers know how much you care about them and what their business means to you. For example, send loyal customers company swag, offer a special discount or reach out through a personalized message. Whenever you show customer appreciation, you will generate a more human and appealing brand.

It’s true: customers don’t trust your brand. But, there are ways you can change that! Keep these tips in mind if you want to humanize and personalize your brand, in order to better connect with customers, gain their trust and grow your business.